TMAF’s Research Confirms Positive Shift of Trucking Industry’s Image Louisville, Ky. – March 28 – Trucking Moves America Forward (TMAF), the industry-wide education and image movement, announced the results of a national poll and detailed five years of progress, in a press conference during their fifth anniversary at the 2019 Mid-America Trucking Show. TMAF commissioned new research last month to determine perceptions of the industry from the motoring public. The results confirm that the industry has been successful in shifting public perception toward a more positive image. Key findings include:

The online survey, conducted by Public Opinion Strategies, surveyed 800 American adults with driver’s licenses from February 14-18, 2019, and it compared results from a replicated survey from 2015. A breakdown of the research findings, including verbatim responses, can be found at Kevin Burch, co-chairman of TMAF and president of Jet Express, Inc., said, “TMAF was founded five years ago to help shift the public’s perception of the trucking industry, which had suffered from an outdated and tarnished reputation. We’re proud of the milestones we’ve accomplished in five years. Our latest poll shows that more Americans recognize that truck drivers are hardworking professionals who work diligently to safely deliver our goods on time. Motorists have a much more positive view of the industry now, describing truck drivers as the  ‘backbone of our country.’ Americans also understand the industry plays a very important role in the country’s economy.” “As we enter our fifth year of operation, we will extend our message more broadly through our outreach and education efforts to reach more of the motoring public and aim to shift public perception even further,” Burch added. During the press conference, a video highlighted TMAF’s accomplishments over five years since its inception, including:

TMAF’s 2018 accomplishments are showcased in their newly released 2018 Annual Report titled “Miles in a Movement: Advancing the image of the trucking industry.” To view the report, visit the website or click here. An infographic that summarizes the report is included online. Highlights of TMAF’s accomplishments in 2018 alone include: